Example of Antisocial Media Marketing?

I brought this up on Facebook this morning, and it's still on my mind (one of those little things that just grate on my nerves), so I thought I'd throw it out here for some more discussion. Like many of us, I'm subscribed to all sorts of stuff - email newsletters, LinkedIn and Facebook notifications, blog feeds, etc. - stemming from a variety of professional and personal interests alike. This morning, I saw something from a non-meetings source that really made me go, "Huh."

I'm "Facebook friends" with an author who sends out a weekly announcement to all his Facebook contacts to let us know when he has made a new post to his blog. As a result of these announcements, sometimes I go read and comment on his blog, sometimes I just read the intro text that comes along with the announcement and decide it's not for me. Before today, I hadn't really given much thought to the author's social media strategy.

With this week's announcement, though, something caught my eye. Along with the link to his new blog entry, the author included a note saying he doesn't have time to respond to comments on his blog.

Let's read between the lines here... What does this really say to this author's followers?

Serenity J. Knutson, Editor in Chief
PlannerWire.com
Serenity@PlannerWire.com
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