Don’t just design and decorate your people-serving place or event. Storyboard it. Create the experience for them, just as a movie director plans the sequence of scenes to pull people in and evoke an strong emotional response. But, unlike a movie director, you can involve all the senses.
From the first smell to the last sound of your store, stadium, conference, hotel, hospital, home or other site, create the moment-by-moment sensory cues you want others to experience. If you sell something, they…
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Posted on December 30, 2008 at 12:11pm —
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